A new BooXkeeping franchise has officially opened its doors in Walnut Creek, California, led by husband-and-wife team Chris Cruz and Bianca Ruiz. This innovative bookkeeping service aims to provide specialized support to local businesses, leveraging their combined expertise in accounting and tax services.
Key Takeaways
- Franchise Owners: Chris Cruz, an Air Force veteran, and Bianca Ruiz, a tax services expert.
- Location: Walnut Creek, Contra Costa County, California.
- Business Focus: Providing high-quality bookkeeping services to small and medium-sized businesses.
- Franchise Growth: Part of BooXkeeping’s strategy to expand to 50 franchises across the U.S.
The Franchise Opening
On January 14, 2025, BooXkeeping celebrated the grand opening of its newest franchise in Contra Costa County. The franchise is spearheaded by Chris Cruz and Bianca Ruiz, who bring a wealth of experience in accounting and tax services to the table. Their decision to join BooXkeeping was influenced by the franchise’s commitment to a family-oriented culture and its focus on supporting small businesses.
Bianca Ruiz has a strong background in tax services, having worked at an accounting firm and later running her own tax practice. Chris Cruz, as a veteran, adds a unique perspective to their business approach. The couple was drawn to BooXkeeping due to its transparent leadership and the personal attention franchisees receive, which they found lacking in larger franchises.
Addressing Business Needs
The new franchise aims to tackle a common challenge faced by CPA firms: the need for reliable bookkeeping services without detracting from primary tax-related activities. By partnering with BooXkeeping, Cruz and Ruiz can offer their clients high-quality bookkeeping support, allowing CPA firms to focus on their core services.
“Our primary goal for the first year is to scale the business while maintaining efficiency and delivering high-quality service,” said Ruiz. “We aim to build a strong client base, retain those clients, and ensure their satisfaction as we immerse ourselves in the world of bookkeeping.”
Expansion Plans
BooXkeeping’s expansion into the East Bay region is part of a broader strategy to grow its presence across the United States. The company aims to reach 50 franchises in the coming years, reflecting the increasing demand for specialized bookkeeping services. This growth is a testament to the effectiveness of BooXkeeping’s franchise model in meeting the needs of small and medium-sized businesses.
Max Emma, the founder and CEO of BooXkeeping, expressed excitement about the new franchise owners. “Their combined experience in accounting, tax services, and business ownership, along with Chris’ background as a veteran, brings a unique skill set that will undoubtedly contribute to their success,” he stated.
Commitment to Quality
With their new location, Cruz and Ruiz are poised to make a significant impact on the local business community. Their commitment to quality and efficiency ensures that clients receive the support they need to manage their finances effectively. BooXkeeping emphasizes a human-driven approach, providing personalized service to its clients.
As BooXkeeping continues to expand, it remains dedicated to enhancing its franchisee support structure. All franchisees receive comprehensive training and ongoing support to ensure their success within the BooXkeeping system. This commitment to franchisee empowerment is a cornerstone of BooXkeeping’s mission to support small businesses across the country.
In summary, the opening of the BooXkeeping franchise in Walnut Creek marks a significant step in providing essential bookkeeping services to local businesses, driven by the expertise and dedication of its new owners.
